With the growing popularity of social media in the corporate world, many platforms have introduced nifty features to help businesses create accounts and increase their reach online. Facebook has Business Pages, LinkedIn has Company Profiles, and now Twitter has the Twitter Business Center.
After several months of beta testing, the new service is now ready to launch for business accounts on the popular microblogging site. For now, it has only been rolled out to a handful of accounts on an invite-only basis. The selected accounts will be asked to participate in testing the "Twitter Toolkit" and will receive access to the new features. Over time, it will be made available to all companies on Twitter.
What's New in the Twitter Business Center?
Several exclusive features will become available for companies to better communicate with customers and improve their online presence.
The new features include customizable page cont/> [...]
It's an unfortunate fact that the speakers at some conferences can be self-serving; few people are going to go onstage and not promote their own company, never mind admit its faults. However, when it comes to social media, it's hard to accuse the Wharton School of the University of Pennsylvania of bias, and so an OMS keynote on the subject run by two Wharton representatives was rather informative.
(Coverage of the Online Marketing Summit 2010 continues at WebProNews Videos. Keep an eye on WebProNews for more notes and videos from the event this week.)
Researchers at Wharton recently studied user-generated content and social networks. Eric Bradlow, Vice-Dean and Director of the Wharton Doctoral Programs, and Steve Ennen, Director of the Wharton Interactive Media Initiative, then used the findings to create a presentation called "Wharton Dispels Myths of Social, Viral and Online Marketing through Cold Hard Research."
Here's one detail that shouldn't be buried: the academics agreed there's value in social media marketing. They're not advocating that advertisers stay away from Facebook, Twitter, and the like.
Indeed, a main point the two men made was that social media behavior can be indicative of buying behavior. Put another way, this means that heavy social network users are often also heavy buyers. And this correlation opens the door to an effective - if sneaky - marketing tactic, since businesses can give a lower price to their first customer and then exploit their second customer.
World Cup Fever is certainly a pandemic with champions spreading enthusiasm and passion around the world. It’s not only circulating from country to country and person to personal, World Cup Fever is also propagating through the social graphs of fans in social networks around the world.
On Twitter, for instance, it is because of the World Cup that a new Tweet record was established. On Thursday June 24th during the Japan vs. Denmark match, 3,282 Tweets flew across the stream every second beating the previous record by almost 200.
The World Cup is now entering a phase where enthusiasm and conversations will only amplify and some companies will experiment with social media as a way of harnessing that excitement to earn support, traffic, and relevance through a fusion of creative and engagement.
Coca Cola
As fans take to social networks, brands usually follow. During the World Cup, Coca Cola experimented with Twitter’s new Promoted Trends, a paid variant on “Trending Topics.” Coca Cola’s Global Interactive Marketing Vice President Carol Kruse shared the results with The Financial Times article.
“The amount of impressions in such a short period of time around our whole World Cup campaign, to me it was a phenomenal time. It made this emotional connection at the time, it was great.”
In the first 24 hours, Coca-Cola’s Promoted Trend earned 86 million impressions and an engagement rate of 6% compared to approximately 0.02% of people who click on a regular online advertisement.
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for all of us…)
Over the past few weeks you may have seen that the Oldspice man has been responding to comments on youtube, facebook, and twitter by creating individual personalized messages for people essentially creating a type of collaborative relationship between the brand and the customer, but is the Oldspice campaign a social media campaign or a social CRM campaign? It’s a bit hard to tell just by looking at the front end piece of what’s going on but based on what I have seen it looks like just a social media campaign. Why?
It seems as though the goal of the Oldspice campaign was to build awareness and visibility,which it did quite well. Since the personalized videos have launched Oldspice has garnered hundreds of tho/> [...]
Copyright 2009 (c) Dylan Rosario - The founder of www.FleeQ.com a new semantic search and discover agent. Utilizing web 3.0 technology, fleeQ levels the playing field for small publishers and advertisers alike. www.fleeq.com and www.xyppy.com are based upon fleeQ technology.
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Researchers at Wharton recently studied user-generated content and social networks. Eric Bradlow, Vice-Dean and Director of the Wharton Doctoral Programs, and Steve Ennen, Director of the Wharton Interactive Media Initiative, then used the findings to create a presentation called "Wharton Dispels Myths of Social, Viral and Online Marketing through Cold Hard Research."
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